Founders first, advisors second. We have built the AI and data systems we now help you plan.

Strategy, Product and Tech
Started in 2008, delivering furniture for the family business every summer, then went on to build its ecommerce, websites and internal processes.
A decade of experience in AI/data product management and strategy consulting, for global brands like Deloitte, Booking.com and Gorillas. Built the data engineering function for flights at Booking.com, and later commercial operations and supply chain software in billion-dollar ecommerce companies.
Brings strategic clarity to AI adoption for world-leading brands, while often jumping into code to build AI products and services. Also CTO of a short-term rental operator.

Data, AI and Growth
Former data scientist and venture capital investor in Europe, at brands like Adyen, Deloitte and Inkef Capital.
Finds signals in the noise and deploys high-growth strategies fuelled by AI, with a range across data science, investing, growth and marketing that travels across every part of the hospitality and furnished living value chain.
Value iteration is how an AI model learns the best decision given the context. We do the same for your business.
Europe, the Gulf and the United States
Value Iteration LTD, registered in Cyprus, HE 500826. Pindou 4, 2409 Engomi, Nicosia, Cyprus.