Expert product, data and AI advisory for companies building software for hospitality, travel and furnished living.
Free, 30 minutes. Bring one thing that's stuck.
This is for you if...
AI features went out fast, and nobody can say which ones earn their place.
Each new integration takes longer than the last, because the data model was never built for the next one.
The roadmap follows whichever customer shouted loudest last.
Taking a new customer live still needs five people and a spreadsheet.
Your engineers can't fix these by writing more code.
You built them because customers asked and competitors had them. Nobody can say if they were worth it.
Logins look fine. Then a customer doesn't renew, and nobody saw it coming.
Every PMS and channel sends you a booking in its own format, so you keep patching the model to fit.
Taking a customer live, shipping a release and handling a bug all depend on someone remembering to ask someone else.
What ships next depends on who asked last. Your team is always busy, and nobody can say where the product is going.
We help you design it and stay with you while your team builds it.
We've led software, data and AI work as executives, and we know the businesses your customers run.
Built the data engineering function for flights at Booking.com.
Built commercial operations and supply chain software in billion-dollar ecommerce companies.
CTO of a short-term rental operator, so we buy and use this kind of software too.
Data science and venture investing, at Adyen, Deloitte and Inkef Capital.
Worked with short-term rental operators, furniture and ecommerce brands, logistics and fulfilment businesses, and interior design studios.
Thirty customers churned but nobody saw it happen
Hospitality AI company
A company building AI marketing agents for hospitality operators launched without monitoring, so nobody could see whether the agents were helping users post content, grow engagement or win direct bookings. All 30 early customers churned silently before anyone understood why. We defined a product analytics framework with clear metric definitions for every agent and specified lightweight PostHog-based monitoring. The second launch kept customers.
We work alongside your leadership team on what to build and in what order, how your data is modelled and measured, and how your product team runs. We also help with the decisions your team is stuck on. Your engineers keep building, and we help make sure they're working on the right thing.
Alongside them. Your team knows the product, and we bring a second senior view plus what we know about your customers' businesses. We take no commission from any vendor, so you can trust what we recommend.
Because their problems set your roadmap. We know how a booking, a unit or an order actually moves through their business, so we can tell which requests matter to most of them and which matter to one loud account.
Start with the number each one is meant to move for the customer, and the data it needs to do that. Most requests don't survive those two questions. Then build what's left in the order your data can support.
What a good outcome looks like for the customer, feature by feature, along with adoption and reliability. A feature can be live and working and still not help anyone.
Decide what a booking, a guest and a property mean in your product, independently of any one PMS, and map each integration onto that. A new integration then only adds a mapping, and the core stays as it is.
Clear owners for the roadmap, a small set of metrics that product and leadership share, and a regular point where priorities get decided. We design it around the team you have, and add roles only when the work needs them.
We design it, agree the order, and stay close while your team builds it. That means writing the specs, reviewing what comes back against what was asked for, and changing the plan when something turns out harder than it looked.
The checkpoint call is free. A scoped engagement is quoted once we know what we are looking at, and ongoing advisory is a monthly arrangement. If we think you don't need us, we say so on the call before anything is quoted.
Leave your email and we will send you times to meet. WhatsApp works too if that is faster.