AI, data and automation for hospitality and furnished living.
You added a tool every time something hurt. Each one solved its problem and added a handoff. Twelve of those later, nobody can tell you where the numbers go wrong (not even AI).
You don't need a full-time CTO to get your data and AI right.
We make sure all your tech initiatives make you money, save you money or save you time.
We design a single place where your data lives, that your team, your apps and your AI agents can all use.
We bring consistent definitions, SOPs, decisions and direction into a single knowledge base for both people and tech.
We help you set up clear monitoring and alerts so that you hear about issues before your customers do.
We enable your team to run your own technology, with less dependency on vendors and agencies.
Hi, we're outside 118 and there's already a family in there?
So sorry, looking into it now
118 got booked twice for Friday. Airbnb and Booking.com.
Moved the second guest to 204 and told them.
We make sure all your tech initiatives make you money, save you money or save you time.
We design a single place where your data lives, that your team, your apps and your AI agents can all use.
We bring consistent definitions, SOPs, decisions and direction into a single knowledge base for both people and tech.
Hi, we're outside 118 and there's already a family in there?
So sorry, looking into it now
118 got booked twice for Friday. Airbnb and Booking.com.
Moved the second guest to 204 and told them.
We help you set up clear monitoring and alerts so that you hear about issues before your customers do.
We enable your team to run your own technology, with less dependency on vendors and agencies.
We like numbers, and we know you like them too.
We built the data and knowledge layer first. Then, when their platform vendor went unresponsive, we stepped in as fractional CTO and stood up a lean engineering team from scratch.
They launched marketing agents with no monitoring, and all 30 early customers churned silently. We defined a product analytics framework with clear metric definitions per agent and specified lightweight monitoring against them.
Operations scaled faster than the company's systems. Master data, inventory, supplier ordering and fulfilment all lived in ungoverned Sheets, so a unified commercial ops platform gave that data one governed home.
AI moved technology from something you buy in to something you build with. The foundation you put in place is what decides whether it holds.
Almost none of it is glamorous. It's clean data, and a decision about who owns what.
Start with a free call. From there we either run a full value iteration on your stack and hand you the plan, or we stay on as your fractional CTO for data and AI.
Free, 30 minutes
Bring one thing that's stuck. We tell you what's wrong with it and what to do first.
Book a checkpointScoped engagement, one-off
We analyse your whole stack and build a pragmatic plan: what's broken, what to fix first, and who should own it. Your team or any vendor you hire can run it.
Ongoing, fractional
We work with you a few hours a week on what moves the strategy: prioritisation, vendor calls, architecture decisions and hiring.
Founders first, advisors second. We have built the AI and data systems we now help you plan.
We've spent a decade building AI products for tech-enabled businesses in the travel, hospitality and real estate value chain, unicorn startups, $100B logistics firms and our own companies.
From the studio and the warehouse to the guest, around Europe and the Gulf.
From inside our projects, on getting data and AI to work.
