MAKE AI
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Get your data in order and regain control of your technology.

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Fractional data and AI leadership for operations-heavy businesses.

Your data is spread across systems that don't agree.

AirbnbBooking.comVrboDirect booking siteChannel managerZapierWhatsAppPMSPricing toolCleaning appAccountingOwner statementsMaintenance logAirtableLooker StudioBigQueryGuest chatbotSlack alerts
double bookings slip through

You added a tool every time something hurt. Each one solved its problem and added a handoff. Twelve of those later, nobody can tell you where the numbers go wrong (not even AI).

We close the gaps.

You don't need a full-time CTO to get your data and AI right.

Clear strategic direction

We make sure all your tech initiatives make you money, save you money or save you time.

Data estate you can trust

We design a single place where your data lives, that your team, your apps and your AI agents can all use.

Knowledge that outlives people

We bring consistent definitions, SOPs, decisions and direction into a single knowledge base for both people and tech.

Failures caught early

We help you set up clear monitoring and alerts so that you hear about issues before your customers do.

Ownership in-house

We enable your team to run your own technology, with less dependency on vendors and agencies.

5 of 5 placed
After
Contribution margin
cost $320kreturn $1.8M5.6×
Stockouts
$150k$930k
Reorder automation$620k
Supplier scorecard$310k
Working capital
$170k$870k
Demand forecast$380k
Payment terms$240k
Markdown engine$250k
All placed
Totals match
After
A
B
1
order
amount USD
2
ORD-1041
1,000.00
3
ORD-1042
2,000.00
4
ORD-1043
3,000.00
Agent total $6,000.00Actual $6,000.00
“Occupancy” owned by Revenue
After
System“Occupancy” meansOwner
PMSNights sold / bookable nightsRevenue
SheetsNights sold / bookable nightsRevenue
BINights sold / bookable nightsRevenue
ChatbotNights sold / bookable nightsRevenue
4 of 4 systems agree
Outcome monitoring on
After
concierge
caught in 4 min
91%
upsell
caught in 4 min
88%
review-reply
90%
rebook
caught in 4 min
93%
5 of 5 owned in-house
After
LayerOwner
Guest-facing appin-house
Booking APIin-house
Pricing servicein-house
Data warehousein-house
Integrationsin-house
If the vendor goes darkYou keep shipping
5 of 5 placed
After
Contribution margin
cost $320kreturn $1.8M5.6×
Stockouts
$150k$930k
Reorder automation$620k
Supplier scorecard$310k
Working capital
$170k$870k
Demand forecast$380k
Payment terms$240k
Markdown engine$250k
All placed

Clear strategic direction

We make sure all your tech initiatives make you money, save you money or save you time.

Totals match
After
A
B
1
order
amount USD
2
ORD-1041
1,000.00
3
ORD-1042
2,000.00
4
ORD-1043
3,000.00
Agent total $6,000.00Actual $6,000.00

Data estate you can trust

We design a single place where your data lives, that your team, your apps and your AI agents can all use.

“Occupancy” owned by Revenue
After
System“Occupancy” meansOwner
PMSNights sold / bookable nightsRevenue
SheetsNights sold / bookable nightsRevenue
BINights sold / bookable nightsRevenue
ChatbotNights sold / bookable nightsRevenue
4 of 4 systems agree

Knowledge that outlives people

We bring consistent definitions, SOPs, decisions and direction into a single knowledge base for both people and tech.

Outcome monitoring on
After
concierge
caught in 4 min
91%
upsell
caught in 4 min
88%
review-reply
90%
rebook
caught in 4 min
93%

Failures caught early

We help you set up clear monitoring and alerts so that you hear about issues before your customers do.

5 of 5 owned in-house
After
LayerOwner
Guest-facing appin-house
Booking APIin-house
Pricing servicein-house
Data warehousein-house
Integrationsin-house
If the vendor goes darkYou keep shipping

Ownership in-house

We enable your team to run your own technology, with less dependency on vendors and agencies.

Example work.

We like numbers, and we know you like them too.

5xshipping speed after the vendor left
Short-term rental operator, 100+ properties

Built AI-first tech stack after being ghosted by the tech vendor

We built the data and knowledge layer first. Then, when their platform vendor went unresponsive, we stepped in as fractional CTO and stood up a lean engineering team from scratch.

  • New features often shipped in less than 24h
  • Employees now are happy to work with tech, instead of fighting it
EUR 2.5Mno longer leaking in supplier payments, monthly
Quick-commerce operator, 200+ warehouses

EUR 2.5M a month lost inside a spreadsheet

Operations scaled faster than the company's systems. Master data, inventory, supplier ordering and fulfilment all lived in ungoverned Sheets, so a unified commercial ops platform gave that data one governed home.

  • 80% of fulfilment data entry automated
  • -35% order errors
-80%manual hours in the first pilot
Digital agency, $10M+ revenue, 100+ people

From a decade of data to a place to start

Founders wanted to expand services and cut overhead with automation and proprietary data, but had no starting point. We ran a focused strategy engagement and developed a sequenced plan with a clear first move.

  • 6 high-impact AI opportunities identified across ops and growth
  • Inbound CS processing time improved by 18%

The next year defines your next decade.

AI moved technology from something you buy in to something you build with. The foundation you put in place is what decides whether it holds.

Almost none of it is glamorous. It's clean data, and a decision about who owns what.

How we help you.

Start with a free call. From there we either run a full value iteration on your stack and hand you the plan, or we stay on as your fractional CTO for data and AI.

  • Checkpoint

    Free, 30 minutes

    Bring one thing that's stuck. We tell you what's wrong with it and what to do first. For free.

    Book a checkpoint
  • Value Iteration

    Scoped engagement, one-off

    We analyse your whole stack and build a pragmatic plan: what's broken, what to fix first, and who should own it. Your team or any vendor you hire can run it.

  • In the Loop

    Ongoing, fractional

    We work with you for a few hours weekly to push the strategy with e.g. prioritisation, vendor calls, architecture decisions and hiring.

Let's get started.