Building with unclear ROI
Eighteen months of roadmap and real spend, and nobody can point at the number it moved.
Expert data and AI advisory for serviced apartments, aparthotels and corporate housing.
Free, 30 minutes. Bring one thing that's stuck.
This is for you if...
Short and long stays are priced and reported in different systems.
Corporate contracts and invoicing are handled outside the PMS.
Furniture and housewares per unit are tracked separately from bookings.
Landlord and owner reports get assembled by hand every month.
The same five failures we see across the value chain, in roughly the same order.
Eighteen months of roadmap and real spend, and nobody can point at the number it moved.
The PMS, the contract sheet and the finance system each hold a different figure for the same unit and the same month.
Occupied, available and billable each change meaning between a short stay and a corporate lease.
Our invoice says three apartments. We only have two with you.
Apologies, checking with finance now
Invoice for 3 units, contract says 2. Held back before sending.
Fixed and sent.
A corporate request goes through too many hands and an invoice goes out wrong, with nothing watching either one.
Every change to a contract rule or a report is a ticket to somebody else, and some of them stop answering.
The checkpoint call decides which of these you actually need.
Ghosted by their tech vendor, now shipping 5x faster
Short-term rental operator, 100+ properties
A short-term rental operator built its stack with a vendor that stopped responding. We stepped in as fractional CTO and stood up a lean, AI-enabled engineering team from scratch. The team now ships five times faster than the vendor did, at lower cost, on infrastructure the company owns. New features take a day instead of a couple of weeks.
Start with a free call. From there we either run a full value iteration on your stack and hand you the plan, or we stay on as your fractional CTO for data and AI.
Free, 30 minutes
Bring one thing that's stuck. We tell you what's wrong with it and what to do first.
Book a checkpointScoped engagement, one-off
We analyse your whole stack and build a pragmatic plan: what's broken, what to fix first, and who should own it. Your team or any vendor you hire can run it.
Ongoing, fractional
We work with you a few hours a week on what moves the strategy: prioritisation, vendor calls, architecture decisions and hiring.
You get a senior technical decision-maker for a few hours a week, without the hire. In practice that means deciding what to build and in what order, choosing between a PMS and the tools around it, setting how your stay and contract data is modelled, and unblocking the decisions your team cannot make on its own.
Yes, once somebody decides what a night, a lease and a billable unit mean across all three. Most of the disagreement comes from those definitions. We settle them, give each one an owner, and point the reporting at one place.
Usually yes. Most of the work is deciding what a contract means in terms the PMS understands, who owns that definition, and where the invoice reads from. That is a much smaller piece of work than a migration.
Usually yes, once the numbers behind it live in one place. Landlord reports take days because they get assembled from the PMS, the finance system and whatever is in the sheets. Settle the definitions and each landlord's terms, and the report becomes something the system produces.
Yes. We are based in Cyprus and work mostly across Europe and the Gulf, and we take on work in the US. Most of the work happens remotely, and the underlying problem is the same in every market.
We specify it, sequence it, and stay close while it gets built. The building is done by your own team or by a vendor you choose. Staying close means we write the specs, sit in the vendor calls, review what comes back against what was asked for, and re-sequence when something turns out harder than it looked. That keeps you able to drop us and keep going, which is the point.
The checkpoint call is free. A scoped engagement is quoted once we know what we are looking at, and ongoing advisory is a monthly arrangement. If we think you do not need us, we say so on the call before anything is quoted.