Privacy Policy

    Last updated: May 16, 2025

    1. Introduction

    Value Iteration ("we", "our", "us", or the "Data Controller") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect information when you visit our website.

    2. Contact Information

    Data Controller: Value Iteration Technologies - FZCO
    Address: Building A1, IFZA Business Park, Dubai, United Arab Emirates
    Email: hello@valueiteration.com

    3. Information We Collect

    We collect the following types of personal data when you visit our website:

    • Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, and other analytical data.
      Legal basis: Consent (for EU users) or Legitimate Interest (for non-EU users)
    • Contact Information: If you contact us through our website, we collect the information you provide, such as your name, email address, and message content.
      Legal basis: Legitimate Interest (to respond to your inquiries)
    • IP Address: Your IP address may be processed to determine your approximate location (country level only) for the purpose of determining if GDPR rules apply.
      Legal basis: Legitimate Interest (for legal compliance)

    Required vs. Optional Information: Providing usage data is optional and you can reject analytics cookies. Contact information is only required if you wish to receive a response from us.

    4. How We Use Cookies

    We use cookies and similar tracking technologies to track activity on our website and to hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

    We use the following types of cookies:

    • Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off.
      Duration: Session
    • Analytics Cookies: We use Google Analytics to collect anonymous information about how visitors use our website. These cookies help us improve our website.
      Duration: Up to 2 years

    5. Your Cookie Choices

    When you first visit our website (if you are in the EU), you will be shown a cookie consent banner that allows you to accept or reject non-essential cookies. Your consent choices are valid for 24 hours, after which you'll be asked again. You can change your cookie preferences at any time by clicking on the "Cookie Settings" button that appears after making your choice.

    6. Third-Party Data Recipients

    We use Google Analytics (Google LLC) to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered is used to create reports about the use of our website.

    Google may process your data outside the European Economic Area (EEA). Google has certified under the EU-US Privacy Shield Framework and ensures appropriate safeguards through standard contractual clauses. Google's privacy policy is available at: https://www.google.com/policies/privacy/

    7. Data Retention

    We retain your data for the following periods:

    • Analytics data: 26 months from the time of collection, after which it is automatically deleted.
    • Contact form submissions: Up to 2 years from your last interaction with us.
    • Cookie preferences: 24 hours for consent choices.
    • Location determination: 30 days (country-level only, stored locally in your browser, not in our servers).

    8. Your Rights Under GDPR

    If you are an EU resident, you have the following rights regarding your personal data:

    • Right to access - You have the right to request copies of your personal data.
    • Right to rectification - You have the right to request that we correct any information you believe is inaccurate or incomplete.
    • Right to erasure - You have the right to request that we erase your personal data, under certain conditions.
    • Right to restrict processing - You have the right to request that we restrict the processing of your personal data, under certain conditions.
    • Right to object to processing - You have the right to object to our processing of your personal data, under certain conditions.
    • Right to data portability - You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
    • Right to withdraw consent - You can withdraw your consent at any time where we rely on consent to process your personal data.

    9. How to Exercise Your Rights

    To exercise any of your rights, please contact us at hello@valueiteration.com. We will respond to your request within 30 days.

    10. Complaints

    If you have concerns about our handling of your personal data, please contact us first. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

    11. Automated Decision Making

    We do not use automated decision-making or profiling that would produce legal effects concerning you or similarly significantly affect you.

    12. Changes to This Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

    13. Contact Us

    If you have any questions about this Privacy Policy, please contact us at:
    hello@valueiteration.com