Expert data and AI advisory for interior design and fit-out studios.
Free, 30 minutes. Bring one thing that's stuck.
This is for you if...
Project status lives in spreadsheets and chat threads, and finding it means asking someone.
Every quote and proposal gets rebuilt by hand, from whichever one was closest last time.
Supplier catalogues and prices are out of date by the time they reach a client.
Nobody can say which projects made money until long after they closed.
The same five failures we see across the value chain, in roughly the same order.
A new tool every time a project hurts, and nobody can point at the margin it moved.
The client, the budget and the supplier price each live in a different file, and no two agree on the latest version.
How you price, mark up and sequence a project lives with your senior designers, and leaves when they do.
The supplier says this fabric is discontinued? We signed off the room last week.
I'm so sorry, I'll call them now
FAB-2041 discontinued. It's on two live quotes.
Options sent to both clients before ordering.
A discontinued fabric or a wrong lead time reaches the client before it reaches you.
Your tools hold your project history, and every change is a ticket to somebody else.
The checkpoint call decides which of these you actually need.
From spreadsheets to one record per client and project
Interior design studio, 4,000+ projects, Italy
An Italian interior design studio with more than 4,000 delivered projects was running clients and projects across spreadsheets. We built the systems and a custom app, working with one person from their team. Client and project records are now tied together from first touch, marketing tags reach the CRM automatically, and onboarding emails go out on their own. A custom project management and quotation tool runs the work and handles supplier orders, and the studio sees margins, cashflow and performance in one place. Each employee saves 10 hours a week, projects take substantially less time, and margins are higher because quotes are built on better data.
Start with a free call. From there we either run a full value iteration on your stack and hand you the plan, or we stay on as your fractional CTO for data and AI.
Free, 30 minutes
Bring one thing that's stuck. We tell you what's wrong with it and what to do first.
Book a checkpointScoped engagement, one-off
We analyse your whole stack and build a pragmatic plan: what's broken, what to fix first, and who should own it. Your team or any vendor you hire can run it.
Ongoing, fractional
We work with you a few hours a week on what moves the strategy: prioritisation, vendor calls, architecture decisions and hiring.
You get a senior technical decision-maker for a few hours a week, without the hire. In practice that means deciding what to automate and in what order, choosing between tools, setting how your client and project data is structured, and unblocking the decisions your team cannot make on its own. Your designers keep designing.
Yes, because AI drafts and your designers decide. It can pull scope, past projects and current supplier prices into a first version, which saves the hours of rebuilding. The judgement stays with the person who knows the client.
It depends on how you quote and deliver. A CRM handles the client side well. The gap usually appears at project management, quoting and supplier orders, where a studio's process is too specific for off-the-shelf tools. We work out where that line sits for you before anyone builds anything.
Yes, once the two are connected. Marketing tags get captured with the client's details in the CRM, and the client record follows the project through to its margin. After that, a campaign can be read against what its projects actually earned.
The checkpoint call is free. A scoped engagement is quoted once we know what we are looking at, and ongoing advisory is a monthly arrangement. If we think you do not need us, we say so on the call before anything is quoted.