Building with unclear ROI
Eighteen months of roadmap and real spend, and nobody can point at the number it moved.
AI consulting and fractional data leadership for high-volume short-term rental operators.
Free, 30 minutes. Bring one thing that is stuck.
This is for you if...
Occupancy and revenue read differently depending on which system you open.
Pricing decisions get made on numbers somebody exported and adjusted by hand.
Your guest comms tool has no idea what your operations team already promised the guest.
The people who know how the business runs have never written any of it down.
The same five failures, in roughly the same order, across every operator we have worked with.
Eighteen months of roadmap and real spend, and nobody can point at the number it moved.
The PMS, the channel manager and the sheets each hold a version of the same night, and none of them is wrong on its own terms.
Turnover, cancellations and owner stays run on what your longest-serving operator remembers.
A night sells twice and a rate stays stale through a demand spike, with nothing watching either one.
Every change is a ticket to somebody else, and some of them stop answering.
A free checkpoint call decides which of these you actually need. Short-term rental work usually starts with the knowledge layer.
Built AI-first tech stack after being ghosted by the tech vendor
Short-term rental operator, 100+ properties
A short-term rentals platform built their tech stack with a vendor that became unresponsive. We stepped in as fractional CTO and stood up a lean AI-enabled engineering team from scratch, with strong processes for prioritisation, coordination, and delivery. The team now ships five times faster than the vendor did, at lower cost, on infrastructure the company actually owns. New features now are built in a day, instead of a couple of weeks.
Start with a free call. From there we either run a full value iteration on your stack and hand you the plan, or we stay on as your fractional CTO for data and AI.
Free, 30 minutes
Bring one thing that's stuck. We tell you what's wrong with it and what to do first. For free.
Book a checkpointScoped engagement, one-off
We analyse your whole stack and build a pragmatic plan: what's broken, what to fix first, and who should own it. Your team or any vendor you hire can run it.
Ongoing, fractional
We work with you for a few hours weekly to push the strategy with e.g. prioritisation, vendor calls, architecture decisions and hiring.
You get a senior technical decision-maker for a few hours a week, without the hire. In practice that means deciding what to build and in what order, choosing between a PMS, a channel manager and the tools around them, setting how your data is modelled, and unblocking the decisions your team cannot make on its own. Your vendors and your developers keep doing their work. We make sure it is pointed at the right thing.
Usually yes, and replacing them rarely fixes it. The two systems are each correct under their own definition of a bookable night, and neither one is authoritative because nobody ever decided which should be. We settle the definition, give it an owner, and make the reporting read from one place. That is a much smaller piece of work than a migration and it survives you changing either vendor later.
Yes, that is a large part of our work. We are based in Dubai and have run engagements with operators here running over a hundred units, as well as with vacation rental businesses in Europe. The regulatory and channel mix differs by market, but the underlying problem is the same everywhere: the operating logic lives in people's heads and the systems disagree.
It can once it has shared context with your operations team, and it cannot before that. Most guest agents fail because they answer without knowing what somebody already promised the guest an hour ago, or what state the unit is actually in. Give the agent the same definitions your team works from and the reliability problem largely goes away.
We have handled exactly this. It starts with working out what you actually depend on them for, which is usually less than it feels like, and what it would take to run each piece yourself. From there it is a sequenced exit rather than an emergency rebuild. In one case we stepped in as fractional CTO, stood up a small engineering team from scratch, and the company ended up shipping five times faster than the vendor had.
We specify it, sequence it, and stay close while it gets built. The building is done by your own team or by a vendor you choose. Staying close means we write the specs, sit in the vendor calls, review what comes back against what was asked for, and re-sequence when something turns out harder than it looked. That keeps you able to drop us and keep going, which is the point.
The checkpoint call is free. A scoped engagement is quoted once we know what we are looking at, and ongoing advisory is a monthly arrangement. If we think you do not need us, we say so on the call before anything is quoted.
Most of our work is with operators running from around fifty units upward, where the spreadsheets have stopped coping and the systems have started disagreeing. Below that the problems are usually still solvable by one person paying attention. We will tell you on the call if we think that is where you are.